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Goose Island Beer Co. - Packaging Redesign


Goose Island wanted a fresh take on their packaging. Our design department focused on the overall design concept; I brought it to life by translating the vision across all primary and secondary packaging including: cans, bottles, 6pk, 12pk, 15pk, 24pk, variety packs and shrink wraps. I specifically designed the Paper Umbrella, Oktoberfest, Tempo and Christmas IPA patterns seen on secondary packaging.


Beers included in the packaging overhaul: IPA, 312, Next Coast IPA, Old Man Grumpy, SPF, Summertime Kolsch, C&LM, Tempo, 312 Dry Hopped, Green Line, Natural Villain, Oktoberfest, Paper Umbrella and Christmas Ale.

CD: Jason Pierce / AD: Adam Skalecki & David Balsemello / CW: Mark St. Amant 

PD: Duane Burgess & Tyler Christensen / Studio: Courtney Sterkel

Photography: CPB Design Department

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