FOTL x AK

Fruit of the Loom X Alvin Kamara

2019

We partnered with Alvin Kamara to produce 1,000 limited-edition custom Fruit of the Loom white tees.

Once Kamara hit 1,000 all-purpose yards during the 2019 NFL season he posted to his Instagram and fans

had a chance to win a tee by commenting on his photos. The Fruit of the Loom plain white tee featured AK's

logo on the neck tag, hem label and hang tag. They were sent out in custom FOTL x AK branded boxes and

also included an insert card stating what number of t-shirt was included. I was responsible for sizing &

laying out all graphics on the tees, insert cards and packaging.

Press:

AD & CW: Brian Fouhy / PD: Duane Burgess / Studio: Courtney Sterkel