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Amazon Music City Sessions Visual Refresh
2024
City Sessions is a multi-genre live performance series available on Prime Video and the Amazon Music Twitch channel.
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I was tasked with refreshing the City Sessions visual identity to streamline color usage, layout, and hierarchy. The goal was to better align the series with the broader Amazon Music brand system while maintaining its unique tone.
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This included developing a new logo word mark and evolving the visual language across marketing, social, and in-stream assets. I created scalable, cohesive templates that unified the look and feel across platforms, and collaborated closely with stakeholders to align on direction, secure buy-in, and ensure the final system met both creative and strategic objectives.
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