Goose Island Beer Co. - Next Coast IPA OOH Campaign

2019

Goose Island had the opportunity to execute an OOH campaign for their Next Coast IPA in 2019. We shot new photography to showcase next to the can redesign. The idea was to bring awareness to the IPA being available coast to coast while still paying homage to its deep Midwest roots. Goose Island also partnered with airlines for a limited time to hand out free Next Coast IPAs to passengers if the flight path went directly above Chicago. Once the copy was set, I was responsible for laying out the creative across various billboard and bus shelter locations.

CD: Jason Pierce / AD: David Balsemello & Courtney Sterkel / CW: Daniel Forte 

PD: Duane Burgess / Studio: Courtney Sterkel